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How to write a blog people will read

  • Writer: Genevieve Deschenes
    Genevieve Deschenes
  • Oct 14, 2022
  • 2 min read

Have you ever had a blog post that just didn't get any views?


There are a lot of ways to write an interesting blog.


But here's the thing: writing an interesting blog isn't just about coming up with good content - it's about finding your audience.


That's not to say that people don't read blogs for the sake of reading them—they do. But if you want to get people to actually engage with your blog and share it on social media, then you need to make sure that your posts are interesting.


The best way to do this is by giving them a narrative. People love stories! By giving them a story, you're making it easier for them connect with the content and help them understand why they should care about what you're saying.


The first step is to figure out who you want to be writing for, and then write for them. If you're a clothing brand, don't talk about how you make your products - talk about how they can help people feel more confident in their bodies. If you're a tech company, don't talk about how much time you spend working on your product - talk about how it can help people get more done and feel more productive.


Once you've figured out who your audience is, it's time to start writing! Focus on things that matter to them - things that will make them feel like they matter too. And don't forget to ask yourself: "What would make me care?" When readers see themselves reflected in the words they're reading, they'll engage with that content more deeply than they ever thought possible - and they'll be more likely to come back again and again when they need something new from that brand!


And, when it comes down to it, the biggest word we need to remember is: THOUGHTFUL. We can't rush to write what we think people want to read. We need to put in the time to give our readers something new, something they'll enjoy. And we do that by slowing down, taking a deep breath, and thinking things through.




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