5 steps to create a memorable marketing plan

Start with a SWOT analysis

First, you need to start with a SWOT analysis. The best way to use this tool is by writing down all of your strengths, weaknesses, opportunities, and threats for the next year. You can use it as a guide for setting goals and objectives for your business. If there's something that's not working well in your company right now, try finding ways to improve on it through different marketing strategies or campaigns that are more effective than what you're currently using.

For example, if one of your biggest challenges is engaging customers with social media posts then they might not be getting any response from their audience when they post something new on Twitter or Facebook because there isn't enough engagement from others in their community yet (this could also happen due to low quality content). In order for them to do better at reaching out online then maybe we need some help from someone who knows how these platforms work well already so we don't waste too much time learning things ourselves instead of actually focusing more time towards creating great content which will attract people back into our community again!

Understand the facts and figures

To build a successful marketing plan, you need to know your company's strengths and weaknesses. You'll also want to understand the market position you're in with your customers and competitors, as well as how well the financial situation of your business is holding up.

Know what you have to work with

Know what you have to work with.

The first step in creating a marketing plan is to understand the resources that are at your disposal and how they relate to your goals. Are there any constraints on the budget? Is it possible for you to hire new employees or contract out services? What does your company do best, and how can that be leveraged in the marketing process?

Identify your audience.

In order to reach someone with an ad or message, it's important that we know who we're trying to reach out too—and in what way their actions will impact our brand. Is our focus regional (local businesses) or national (multinational corporations)? What kind of target market do we want: male/female, young/old? How much money do they make each year? This information will help us create effective messages aimed at specific audiences.

Set goals and objectives

In order to create a marketing plan that supports your organisation’s mission and goals, you need to know what those are. If you don’t have a strategic plan, now is the time to create one! A good starting point is defining your short-term (1-3 years), mid-term (3-5 years), and long-term (5+ years) objectives. Once those are established, work backward in time to figure out how they relate back into today’s reality. Then set goals for each of these objectives based on where you want your organisation or brand to be when it reaches them. For example:

• Example Goal: Have 100% employee satisfaction within two years

• Example Objective: Create an employee satisfaction survey that can be distributed electronically using SurveyMonkey or Typeform (or something similar) every six months

• Example Metric(s): Percentage increase in employee engagement over one year period compared against industry averages

Define your brand identity

A brand's identity is its personality, look and feel, voice, values and beliefs. To define your company's brand identity:

• Start by asking yourself what problem you're trying to solve for your customers? Your customers experience this problem every time they engage with a product or service from another company. If you can identify it clearly enough that other people can understand it as well, then you've identified a clear customer need.

• Next ask yourself how does my company solve that problem better than any other company? How is my solution unique? What elements do we bring to the table that no one else provides? This is where you will want to showcase exactly how your product or service will make someone’s life easier or better in some way that others aren’t currently doing so well themselves (or at all).

Being organised is the key to creating an effective marketing plan.

Creating an effective marketing plan isn't as hard as you might think. There are some key steps that you can follow to make sure that your plan is organised and easy to understand, which will make it more likely to be effective.

The first step in the process is doing a SWOT analysis, where you examine your company's strengths, weaknesses, opportunities and threats. This allows you to identify where there are areas for improvement or potential problems before they arise.

Next, it's important for businesses to fully understand their market so that they know who their target audience is and how best they can reach them with their products or services.

Once these things have been established, businesses should set goals and objectives around what they want from their customers while also defining their brand identity so that everything else falls into place around this central concept of who the business actually is (e.g., "We're an organic dog food company").